Our Story

RUNWAY LOOKS

MODERN LIFESTYLE

FOR EVERY WOMEN

 

We started Luii because we want to empower women with fashion-forward yet wearable outerwear. We believe that our jackets transmit runway looks for modern, confident women in everyday life. Women of all ages and body types deserve a jacket that designed thoughtfully, made flawlessly, fits perfectly.

We are located in Los Angeles, surrounded by inspirational fashion scenes. We bring more than 25 years of experience developing clothing with novelty textures, playful embellishments and confident style. In our design studio, everyone is passionately involved in every step of development all the way until it is handed to you. Our design team combines our savvy style and extensive experience in manufacturing to create collections that are fashionable and beautifully constructed at an attainable price point.